About Us
We are proud of our executive team members which each bring a wealth of expertise in their role for the company as well as un-wavering work ethic to always be making our product better and our customers satisfied. All of our team members have either strong hospitality industry experience with accounting expertise, or deep software and technology experience and knowledge coming from accounting firms, hotel companies, or hotel industry software companies. Our team also includes the development arm of the company of dedicated software engineers and platform specialists. The board of directors is stacked with hospitality and technology powerhouses including Mark Woodworth and Bill Reynolds.
Executive Team
Charlie Fritsch, Founder & CEO
Charlie Fritsch founded Hotel Investor Apps Inc. out of a passion for providing hoteliers top-level accounting and business software at reasonable prices. Charlie always has new ideas developing new features and products to expanded the services of Hotel Investor Apps.
Charlie is also President and Founder of MBA Hotel Brokers, as well as President and Founder of MBA Capital Funding, Inc.
Charlie has also served as President Elect of HBI, Hotel Brokers International, the largest and oldest association of hotel brokers in 2007, 2012, and 2013.
Charlie has earned the designation of Certified Hotel Broker (C.H.B.) in 2001 and brings 30 years of experience in commercial real estate development, management, financing, and brokerage to the company.
He began his real estate career in 1984 with the purchase and rehab of two historic hotel properties. Charlie is licensed in Maryland, Virginia, West Virginia, Pennsylvania, New York, and Iowa.
Chip Fritsch, Co-Founder & COO
Chip Fritsch oversees day to day operations from product enhancement to business growth strategy to client on-boarding and success. Chip brings 13+ years of hospitality industry experience and has spent the last 5 years in hospitality software. Chip is a flexible problem solver with a positive attitude, focused on providing the highest quality customer service while driving company growth and revenue.
Chris Hall, EVP of Sales and Principal
Chris Hall is an Innovative, transformative and multicultural executive specializing in integrated SaaS solution sales. An exceptional relationship professional with global sales experience and builds lasting corporate connections.
He has over 35 years of experience in the hospitality industry, in both operations and sales roles. The last 10 of which were selling hospitality specific Saas directly to hotel companies.
He has held a variety of operations roles throughout the United States with John Q Hammons Hotels, InterContinental Hotels Group, Radisson Hotels and Hilton Hotels & Resorts.
Chris also created and operated his own restaurant in Australia and is our resident “Foodie”. He holds a Bachelor of Science in Hotel Management from Endicott College in Massachusetts, a Degree in Hotel Management from Les Roche Hotel Management School in Switzerland, and is certified in French Language from the French Language School in Paris.
Edward Walker, CTO
Ted Walker joined HIA in 2020 as CTO, bringing with him 9+ years of experience with web-based accounting software and technology leadership. With a passion for customer service and improving the efficiency of both the product and the process of development, Ted is excited to bring the latest and greatest features to HIA’s platform and products.
Kimberly Vassell-Jacob, Director of Operations and Analytics
Kimberly has worked in the Hospitality Industry for over 7 years, with most of her expertise in Hospitality Accounting, Time and Attendance and Business Analytics Solutions. She holds degrees in Accounting, and Hotel and Restaurant Management from the University of South Florida.
While attending University she worked as a seasonal Assistant Manager of Food & Beverage, and after completing her degree she started her career in business intelligence software and has since worked in various areas of Operations and Analytics including Hotel Benchmarking and completed her PMP certification.
When Kimberly is not working to meet the needs of our customers, she spends time with her family, she travels, and she enjoys cooking, baking and creating new recipes. She completed an Executive Chef Program at the Paul Bocuse Institute in Léon, France.
Ignacio Mello, Director of Training and Product Specialist
Ignacio Mello brings over 30 years of hospitality experience in Accounting/Finance and Human Resources at both property and corporate senior management levels.
His trajectory in hospitality includes line-level jobs during school, hotel Controller for a full-service, 300+ room hotel and most recently leading an owner/operator’s corporate Human Resources department.
Ignacio has created and led innovative training programs for hotel professionals ranging from line level staff to senior executives, groups of all sizes up to 100+ and training sessions in Spanish.
Ignacio’s unique mix of on-property and corporate management experience with companies operating from 6 to over 100 hotels gives him first-hand insight and appreciation of the demands and challenges that arise at each end of the business.
Jena Hale, Director of Accounting Implementation
Jena Hale brings over 10 years of management accounting experience and a specific focus on process development and improvement to her role as Director of Accounting Implementation at Hotel Investor Apps. Jena works with HIA clients to streamline their accounting activities and processes related to financial reporting, budgeting, and internal controls.
Prior to joining Hotel investor Apps, Jena worked as Assistant Corporate Controller for Coakley & Williams Hotel Management Company and co-lead the implementation and transition to HIA ERP system. In addition, Jena was formerly Director of IT Business Operations at Michigan Technological University (MTU).
Jena earned a Master of Science in Accounting from Michigan Technological University and specialized in information systems.
Jaime Goss, Vice President of Marketing
Jaime Goss has over 9 years of marketing experience in the hospitality industry, primarily specializing in digital marketing. Jaime comes to HIA from MBA Hotel Brokers and before that she started her career in sales.
At Hotel Investor Apps, Jaime heads up marketing initiatives including brand strategy, website design, email marketing, advertising and press relations.
Jaime holds two degrees from Maharishi University of Management, a Bachelor of Business Administration and a Bachelor of Science in Sustainable Living.
In her free time, Jaime likes to relax with her husband, young son, and two dogs by spending time outside, walking, and hiking.
Elisa Fritsch, Director of Marketing
Elisa Fritsch brings 15 years of sales and marketing experience from the corporate, small business, and start-up arenas.
In the hospitality field she managed B2B Marketing for Choice Hotels International, Kalibri Labs, and MBA Hotel Brokers. She also worked as an award winning real estate agent with ReMax Realty Centre.
As Director of Marketing at Hotel Investor Apps, she focuses on inbound and content marketing.
Allan Kane, Regional VP of Sales
Board of Directors
Charlie Fritsch
Charles H. Fritsch V has made his career in hospitality and real estate. As founder of Hotel Investor Apps Inc. Charlie has overseen the development of the first cloud-based, Enterprise Resource Planning software designed for hotels and hospitality. Charlie brings deep industry experience as well as business and technology acumen.
Bill Reynolds
William H. Reynolds Jr., a hospitality industry powerhouse, brings a career of lodging industry investment and analysis experience. Bill Reynolds is Senior Managing Director of MCS Capital LLC, an investment affiliate of the Marcus Corportion (NYSE: MCS). Previous experience includes Managing Director and Chief Investment Officer at Thayer Lodging Group; Managing Director of a venture with USAA Real Estate; EVP and Chief Investment Officer of Meristar Hospitality REIT; Senior VP Development of Interstate Hotels and Resorts and CapStar Hotel Company.
Reynolds also serves as independent director on the board of the Watermark Lodging Trust, Pareto Energy, Main Street Hospitality, as well as the Collins School of Hospitality at CalPoly Pamona University.
Mark Woodworth
Mark Woodworth, a Principal of R.M. Woodworth & Associates, was formerly the Senior Managing Director of CBRE Hotels | Americas Research and CBRE Econometric Advisers and is based in Atlanta. Mark has over 40 years of hospitality industry advisory experience. Mr. Woodworth was previously with PKF Consulting/Hospitality Research from 1996 through 2014, at which time they were acquired by CBRE. He left CBRE in April 2020. Before joining PKF Consulting USA, Mr. Woodworth was a Partner and Industry Chairman of the Hospitality Industry Consulting practice for Coopers & Lybrand L.L.P.
Woodworth has been quoted on hospitality issues in such noted publications as The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, Barron’s, USA Today, The Financial Times and numerous industry publications. Furthermore, Mr. Woodworth is a frequent speaker at industry conferences, is a Dean’s Distinguished Lecturer at Cornell University and is a member of the Travel and Tourism Advisory Council for the Federal Reserve Bank of Atlanta, the immediate past Chairman of the Conference of Business Economists in Washington D.C. and sits on the Lodging Investment Roundtable of the AH&LA. He serves on the Finance Committee of the United Way of Metropolitan Atlanta and advises the Georgia Hospitality & Lodging Association. He also serves on the Board of Advisors for the Center for Hospitality Research at Cornell University. He also received the 2016 Award of Excellence from the International Association of Conference Centers for publishing IACC’s annual conference center trends report.
Dean Dodrill
Dean Dodrill has held various technology related positions over the past 35 years including senior project management positions with NCR, AT&T and Bell Labs.
He founded Amteva Technologies in 1997 and as its President and CEO, led the company through design and development of the industry’s first internet based Unified Communications software platform. Dodrill secured funding for Amteva through strategic technology partners including AT&T, Bell Canada and Cisco Systems. In 1999, Dodrill sold Amteva to Cisco Systems.
Dodrill is also Chief Strategy Officer and Board Member at Decisiv, a Service Relationship Management (SRM) software platform for the logistics industry. Additionally, he has numerous software patents to his name.
In addition to serving as board member, Dean also acts as technology consultant for Hotel Investor Apps.